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caicai2017
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 Posted: Sun Feb 11th, 2018 03:36 am

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Gatto¡¯s mission was to find the athletes and the college programs that would do for Nike Air Force 1 Damen Adidas what Michael Jordan did for Nike, what Grant Hill did for Fila, what Stephen Curry did, at least initially, for Under Armour.
It was painstaking, Nike Air Max 90 Damen Schwarz frustrating work, said Fred Schreyer, a Lake Oswego lawyer who helped negotiate several recent athlete deals with Adidas. Gatto was competing against Nike, the company that invented the modern endorsement. ¡°Jimmie and Adidas were always running uphill because Nike was so strong,¡± said Schreyer. ¡°When it came down to head-to-head competition, it always seemed like Nike won.¡±
Actually, Adidas signed Nike Air Max Zero Mujer plenty of deals in the Gatto era. The company nabbed five of the top ten NBA draft choices in 2016 for endorsements. It signed NBA standouts Nike Air Vapormax Damen Damian Lillard and James Harden to spendy, long-term deals. It landed traditional NCAA basketball powerhouses Kansas and Louisville as wearers of the Nike Air Presto Womens Adidas brand.
Adidas contributed to the sports endorsement arms race during the Gatto era. The company agreed to pay Louisville $160 million over 10 years, one Nike Air Max 90 Mujer of the largest sums ever paid for a university deal.
Perhaps one of those players may develop the star power to click with the world¡¯s sneaker-buying sports fans. But to date, none have taken off.
The endorsement home run eluded Gatto.
 ¡°It does make you wonder what kind of pressure he felt to deliver something,¡± said Brian Yarbrough, a stock analyst who covers the industry for Edward Nike Roshe Run Damen Jones. ¡°Basketball is one of the last categories in which Adidas is just a dot on the map.¡±
¡°There¡¯s no question that the whole area -- everything Nike Air Huarache Mujer around youth and college basketball -- there¡¯s always been a seedy underbelly there,¡± Schreyer said. ¡°It¡¯s always been about trying to influence the kids Nike Air Max 1 Femme to attend the right schools and wear your shoes. But I¡¯ve known Jim a long time. He never struck me as the kind of guy who would knowingly and willfully violate Nike Air Max Command Damen the law.¡±
The scandal comes at a time the basketball business has slowed even for the big players. Basketball shoes are simply out of style, said industry analyst Matt Powell. 
¡°The market peaked in 2013-2015 and has really fallen apart since then,¡± he said. ¡°We are a fashion business, and fashion trends move back and forth between categories.¡±
Ironically, Adidas¡¯ failure to make Nike Air Max 90 Womens Black significant inroads in the basketball segment has cushioned it.


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